Lecture on Communication and Globalization

Brief discussion on communication
Communication is the exchange of ideas, thoughts or information as by , writings or behavior. It is the process of interaction or sharing of knowledge. The three typologies of communication are as follows-
1. Verbal and Non-verbal communication
2. Direct and Mediated communication
3. Intrapersonal, Interpersonal, group, organizational and mass communication
The different types of communication which could be linear or non-linear are as follows-
1. Intrapersonal communication
2. Interpersonal communication
3. Group communication
4. Mass communication
Communication and Globalization
Various scholars have termed the words ‘communication’ and ‘globalization’ in a different manner. The term globalization seemed to get raised up during the 20th century. At this age people are so much influenced by the new modern technologies that they seem to carry it during the activities of their whole life. Similarly, the rates of all the new technologies have been starring bright in people’s life like the television, radio, computers, online, internet, etc. They have been playing an active role at this stage of modern era. Likewise, every single community and society is interconnected by various communication means. The whole world is overlooked as a small community connected by the electronic communication systems.
Society point of view----------global community
Communication point of view------------mass communication of global scale
According to various scholars, the definition for globalization term may vary but ‘globalization’ can be defined as the phenomenon which has made process of global community set up possible. According to Craig A. Lockard: The term globalization refers to the increasing interconnectedness of nations and people around the world through the trade, investment, travel, popular culture, and other forms of interaction. According to Held: Globalization is a complex phenomenon which describes growing global interconnectedness. It is a multidimensional process that applies to the whole range of social relations-cultural, economic and political.
Globalization brings people from the different parts of the world to social form. In this regard media has also been affecting globalization. It has a significant role in the process of globalization. There is a reciprocal relationship between globalization and media where globalization has affected media and somewhere media also has affected globalization. Media has helped the global by sharing common cultures, various financial or political issues, fooding and clothing habits, entertainment, fashion, language, etc. It is because of media, globalization has been possible and people able to have wide varieties of knowledge and due to this people are said to be living in the mediated world. And hence there is a saying’ think globally and act locally’. Hence, ancient period was a limited communication age and now with the new invent technologies we’ve been able to live in a modern and mediated way. So it is said that we people live in a mediated world.