The prominant personality in the field of writing and business organization R.J Venkateswaran, an Indian Origin has tried to highlight the new trends in business journalism and the exciting prospects that lie ahead in this book "How to Excel in Business Journalism". This book paints a realistic picture in the need of business journalism for the development of economic activitiesof the nation. The writer have mentioned a deep insight and balanced accounts of the rise of economic issues in India and abroad. He has also included the stressful topic for the need of specialization. Along with the detailed news sources whether its official or non-official, writer has mentioned theprospects for business journalism in India.
The first text discusses its meaning and includes the subject matter of industrial production and distribution, export and import trade, transport and communication and overall the business activities of the country. In the other chapter, he has emphasized the importance of exercising the business journalism as a specialized field. Likewise, he has given the examples of few outstanding business journalists of the UK and USA. The writer here has talked about the world famous business journalists like Norman Vincent Peale, Paul Einzig, etc, who were the great believers in the value of enthusiasm in achieving goals in the field of business journalism. In the further chapters the writer has focused on the subject of ability of speaking and writing correct English. The writer gives the detail about the importance of the new sources in order to become a good journalist.
As a whole, this book provides the practical guidance for those who are interested in business journalism as their carrier. It is a very readable book neither debunkery nor superficial.
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